For more than 60 years the name of RUF (pronounced "roof") has been associated with the automotive industry and has meant quality and craftsmanship. It started in 1939 when Alois Ruf, Sr. first formed his company, "AUTO RUF", as a general service garage. Today this same company is still operated at its original location on Mindelheimer Street in the quaint and quiet town of Pfaffenhausen, situated in southern Germany's Allgäu region.