Porsche says China Will Drive Future Electric Markets

Experiencing the Difference

Porsche enthusiasts are not born, they are made. Usually, once someone gets to drive one it’s a done deal. If not, the bug might come from getting a ride in one around a track or maybe a local mountain road. With an experience center in Shanghai, Porsche is enabling an entirely new market to do exactly that. As some of these enthusiasts enter the market, this will certainly influence their buying decision.

Macan You Dig It

The Macan was created to open up the possibility for younger drivers to get behind the wheel of a Porsche. As much as we all love fast cars, it is a quantifiable fact that most manufacturers make their money on SUVs. Porsche is no different, which makes a car like the Macan the perfect car for a market that is growing every day.

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Brand Loyalty

China is arguably the most important market for the brand's future profits. Average ages of Porsche owners in this country are almost 20 years younger than the United States and Germany. When these people are older, it means they will have more capital to spend. Smart move Porsche.

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Thinking Big

Power consumption in China grew 6% in 2017 alone, with numbers projected to increase steadily in years to come. Emerging EV markets make this a prime spot for what will inevitably be the next big boom in automotive tech. Porsche will position themselves to capitalize on this.

>>Join the conversation about the future of Porsche in global markets right here in Rennlist.com!

Global Influence

With new ventures on the horizon for Porsche, it will be interesting to see how the massive Chinese market affects the brand’s global identity. Will we see special editions only offered in China like roll caged GT3s in Europe? Will this further drive the already alluring exclusivity to new heights? There’s a good chance. Any expansion for Porsche is a good move. Here’s to the future.

>>Join the conversation about the future of Porsche in global markets right here in Rennlist.com!

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