Porsche's Future Is Looking More Electric Than Ever

Electrify Everything

Porsche's Taycan might be their first ever production all-electric vehicle, but it most certainly won't be the last. While the automaker has introduced a variety of successful hybrid models over the years, it appears quite content with electrifying its entire lineup. Next up on the docket is the Macan EV, but as it turns out, the automaker seems intent on electrifying their entire lineup. Including the beloved, iconic 911.

Photos: Porsche

Open Discussion

Porsche certainly hasn't been shy about their plans to embrace battery-powered technology moving forward. But in a recent interview with Bloomberg, Porsche North America president and CEO Klaus Zellmer was a little more open than ever when talking about these massive changes in philosophy.

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Bold Prediction

"We are in the beginning of a transition phase in the car industry, and to Porsche, to switch over to battery electric fully," Zellmer said. "Luxury consumers expect, with a brand’s purpose, for sustainability to play a major part. To remain what we are, we have to adapt. If we don’t adapt, we’re going to be left out." Zellmer also predicted that by 2025, all Porsche vehicles will have a plug of some sort, whether they be a hybrid or EV.

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Controversial Move

Zellmer also noted that the 911 will be the last of all Porsche models to make this change, for obvious reasons. We've known for some time that Porsche intended to build a 911 Hybrid, at least, but it remains a controversial decision internally as well as externally. After all, the heart and soul of the 911 is its flat-six powerplant, and it always has been. 

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Range Anxiety

Another hot topic of discussion was range anxiety. The Taycan Turbo and its rather low 201-mile range was quite the hot topic recently, but Zellmer doesn't see this as an issue. He pointed to the fact that Porsche owners typically have, on average, three cars in their garage. Thus, their Porsche typically serves the role of a fun weekend car. And most people rarely drive more than 70 miles per day, anyway. Regardless, he did promise that Porsche will work to increase the range moving forward.

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Critical Hit

All-in-all, this is obviously a lot for Porsche fans to swallow. But despite this, we expect Porsche to continue to sell gasoline-powered vehicles indefinitely. The good news is, the Taycan has thus far been a critical hit, universally praised for both its performance and build quality. The latter of which has been an issue with other EVs for some time now.

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Future Planning

So even though we obviously prefer our naturally-aspirated flat-sixes and manual transmissions, it's hard to scoff at Porsche's decision. Electric power is clearly the future, and getting in now will help the brand make strides in developing better vehicles moving forward. And that, friends, is what we call good business.

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