Taycan Gets Visual Redo From Famous Designer

Rolling Art

Porsche enjoys a deep connection with the world of fashion, as many designers have found inspiration in its vehicles, which have also been influenced by trends in that particular industry. The latest example of this comes to us from designer and influencer Sean Wotherspoon, who recently teamed up with Porsche to turn his own Taycan into a rolling piece of art.

Photos: Porsche

First Time Look

Wotherspoon's creation features an exterior painted in a color block style and was one of the highlights of South by Southwest in Austin, Texas, in March. Now Porsche has revealed the interior of the art car for the first time, which also features a matching color block scheme in Nash Blue, Sean Peach, Loretta Purple, and Ashley Green. There's also cork present on the dashboard, steering wheel, and center console, while the roof lining, seat centers, and sun visors are upholstered with this material in Atacama Beige. 

Photos: Porsche

Art Car

The art car is being presented by Wotherspoon himself via the Porsche Instagram channel, where he also took part in a live question and answer session. “From Janis Joplin’s psychedelic 356 in the 1960s to the 911 RSR from 2019 designed by Richard Philips - the list of iconic art cars from Porsche is already long,” said Robert Ader, Chief Marketing Officer (CMO) at Porsche. “Art cars suit Porsche very well. Creative design work with artists inspires us and motivates us to keep developing the brand without changing it fundamentally.”

Photos: Porsche

New Level

“When I look at something, I examine how I can change it and elevate it to a new level,” Wotherspoon said. “These questions are my personal challenge. It doesn’t matter whether I’m working on a sneaker or car design, a workflow, sustainability topics, or a new material. Striving for innovation drives me and I was fascinated from the start by the unusual materials that the Porsche designers in Weissach work with. We inspired each other again and again throughout the project and ultimately created a completely new type of vehicle design.”

Photos: Porsche

Budding Partnership

The partnership was initiated by a marketing communications team at Porsche. The communications experts brought Wotherspoon together with the Style Porsche designers and worked with him to organize the world premiere of the car on Instagram. Wotherspoon visited the Porsche Design Studio in Weissach several times. He also oversaw the physical creation of his art car onsite, spending time on the shopfloor for concept cars and the trim shop in Weissach, for instance.

Photos: Porsche

Virtual Reality

Initially, virtual reality technology was used to try out and discuss many of the exterior color options on a model car. “Inspired by a visit to the Porsche Museum, Sean got the idea for circular elements on the doors,” said Volker Müller, Head of Colour and Trim at Style Porsche. “His idea echoes the starting-number roundels on historic racing cars. At the same time, this inverted color breaks up the large area.”

Photos: Porsche

Unique Touches

The unusual names of the paint colors have a personal meaning, too. “After we explained the importance of having unique names, Sean named the paints after members of his family,” Müller said. This is how Nash Blue, Sean Peach, Loretta Purple, and Ashley Green came about. From there, Wortherspoon added a host of unique touches including 21-inch Cross Turismo Design wheels, a black light strip, and a black rear wiper cover to further set his colorful Taycan apart from the crowd - not that it needed them.

Photos: Porsche

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