Porsche Dominates List of New Vehicles Priced Over MSRP

Several Porsche models were among the worst offenders in terms of new vehicles priced over MSRP.

By Brett Foote - February 20, 2024
Porsche Dominates List of New Vehicles Priced Over MSRP
Porsche Dominates List of New Vehicles Priced Over MSRP
Porsche Dominates List of New Vehicles Priced Over MSRP
Porsche Dominates List of New Vehicles Priced Over MSRP
Porsche Dominates List of New Vehicles Priced Over MSRP
Porsche Dominates List of New Vehicles Priced Over MSRP

Markups Galore

It's no secret - at least to those who have tried to purchase a new Porsche vehicle in recent years - that such an endeavor is only getting more expensive, partly due to inflation and other macroeconomic factors. However, Porsche vehicles are also commonly treated to markups by dealers, and that doesn't just apply to rarer or more special variants, either, according to new data from iSeeCars. In fact, the brand dominates the competition in terms of new vehicles priced over MSRP, with several models ranking among the worst offenders in that regard. 

Photos: Porsche

Porsche Taycan

First up, we have the Porsche Taycan, which is one of the few EVs on the market that's selling for a premium over its average MSRP. In fact, the Taycan sedan ranked second on this particular list with an average sales price of $137,729 compared to an average MSRP of $111,893, or a difference of 23.1 percent. 

Photos: Porsche

Porsche Cayenne

The Cayenne ranked right behind the Taycan sedan in third place, thanks to its average sales price of $105,574 and MSRP of just $86,593, which is a whopping 21.9 percent premium for shoppers looking to purchase one, on average. 

Photos: Porsche

Porsche Macan

Moving down the list, the Macan ranks right behind the Cayenne in fourth place on this particular list, thanks to the 21.3 percent difference in its average sales price of $80,421 and its average MSRP of $66,310, making it difficult to find the smaller crossover at sticker price these days. 

Photos: Porsche

Porsche Taycan Cross Turismo

The Taycan Cross Turismo ranks right in line in fifth place on this new list, thanks to its average sales price of $146,594 and MSRP of $121,248, meaning that the average shopper is paying roughly 20.9 percent more than the sticker to bring home their electrified wagon. 

Photos: Porsche

Porsche 718 Boxster

Rounding out Porsche models that rank in the top ten on this list, the 718 Boxster finished in seventh place this time around, thanks to the fact that it's selling for 19.9 percent over MSRP, on average - $99,848 versus $83,301.

Photos: Porsche

Porsche 718 Cayman

Finally, we have the 718 Cayman, which falls in 11th place in this regard, as it's currently selling for an average of 18.9 percent more than MSRP - $105,910, compared to $89,092. Overall, Porsche also ranked as the top brand as well, thanks to its 19.9 percent premium in terms of average sales price versus MSRP - $107,211 compared to $89,396.

Photos: Porsche

>>Join the conversation about Porsches selling over MSRP right here at Rennlist.com.

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