Porsche Teams Up With Puma To Create Exclusive Sneaker Collection
Porsche and Puma have teamed up to create the new "Dreams in Colors" shoe collection.
Special Collection
Porsche is no stranger to collaborating with all kinds of entities in the world of fashion, whether that be an up-and-coming artist or an established apparel company. Its latest effort in that regard is a partnership with the fashion brand Puma - a batch of limited-edition sneakers that play a role in "Dreams in Colors", a celebration of three decades of enduring Porsche passion in Thailand.
Photos: Porsche
Auto Tie-In
The kaleidoscopic sneaker collection has been designed to complement the Porsche 911 Carrera GTS - 30 Years Porsche Thailand Edition, a limited-edition model created to mark three decades of Porsche in the Southeast Asian country. The sports car was unveiled earlier this year in a choice of seven different colors, representing the different days of the week in Thai culture, and sold out shortly after it was launched.
Photos: Porsche
Limited Edition
Like that special 911 Carrera GTS, the Porsche x Puma California Pro 911 "Dreams in Colors" Edition comes in seven bright hues - Signal Yellow, Ruby Star, Signal Green, Pastel Orange, Riviera Blue, Ultra Violet, and Fire Red. In a nod to 1993 - the year that Thailand officially began importing and distributing Porsche cars - just 1,993 pairs will be created as part of the colorful new collaboration.
Photos: Porsche
Lucky Shoes
Each Puma California Pro sneaker has been panel-matched to the correct Porsche Paint-to-Sample colors from the Porsche 911 Carrera GTS - 30 Years Porsche Thailand Edition, and crafted using high-quality materials. Like the owners of the limited-edition 911, sneaker fans and aspiring young Thai dreamers can pick the sneaker color that corresponds to the day they were born for an extra dose of good luck.
Photos: Porsche
Bespoke Details
The sneaker also boasts bespoke asymmetric details like the Porsche Paint-to-Sample color code on the left tongue and the corresponding day on the right tongue. The insoles on each side are also different - on the left, a Classic Porsche 964, and on the right, the 911 Carrera GTS - 30 Years Porsche Thailand Edition, matching the color and day of the sneaker. Intricate details such as the sneaker’s edition number, a contemporary "911" logo on the rear pull tab, a special box, and a set of additional exclusive accessories complete the collection.
Photos: Porsche
Where to Buy
The limited-edition Porsche x Puma California Pro 911 "Dreams in Colors" Edition is available for purchase through Carnival Bangkok, as well as at both Thailand-based Porsche Studios, which are located in Iconsiam and Siam Paragon, and select Puma stores in Thailand with a retail price of THB 6,500 ($186 USD).
Photos: Porsche
Porsche Passion
"It’s been a privilege to work with Porsche to bring our collaborative Dreams in Colors campaign to life, to celebrate three decades of enduring Porsche passion in Thailand," said Ludwig Tsai, General Manager of Puma Thailand. "The release of Puma’s very special, 1,993-sneaker-strong collection has been designed so a larger group of Porsche and Puma fans can celebrate in style, specifically Thailand’s young dreamers.”
Photos: Porsche
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